Where is the journey?

Cheese Shop at St. Lawrence Market in Toronto

I love going to St. Lawrence Market in Toronto. It’s among my favourite places to go.

I started this blog in part because the foodie in me had taken over another one, which became wildly unfocused as a result. I also embarked on becoming a “food blogger” proper because I wanted to share my love of food with others. I chose “journey” as a way of framing the experience, but I think I’ve lost the plot.

In attempting to take amazing photos that are “drool-worthy” and make for good “food porn,” I forgot about the stories. In trying to put out a new recipe each week (every other lately), I lost track of the food itself. In lamenting that I don’t have the required “numbers” to get more than a passing glance from a brand looking for bloggers to work with, I negated the value of the readers I do have. In lamenting being a small fish in a big pond, I stopped being thankful that I get to swim at all.

Pumpkin patch

Visiting a pumpkin patch is part of the journey. We love visiting farms and farm stands. Knowing where our food comes from is important to us.

I didn’t start blogging because I wanted to be famous (even in a blogsphere scale). I don’t want to be the next big thing. Honest. I’m a mom of two who is homeschooling. I do not have the time nor inclination to work my tail off building those numbers and understanding things like SEO and securing advertising revenue (all while making no money and paying what I don’t have). I’m not looking for a job. Not right now, anyway. I just want to share. Not stress over numbers or recipes or churning out posts at set intervals or figuring out how to be seen by as many people as possible on Facebook (or apparently Pinterest now).

Maybe it’s naive to think that just talking about food will be enough to build a solid base, which I do actually want. What I don’t want is to do it while burning out on the experience. It’s just that sometimes I don’t have a recipe, or a good picture of something I’ve just made. Sometimes I just want to share what we’ve been eating, or where we’ve been, or something that’s caught my attention or fancy. And sometimes I want to post pics that aren’t perfect. Sometimes they are over-exposed, or the colour is over-saturated, and that may be on purpose. Slightly artsy, maybe moody, or perhaps just fun. I want to post them. Even if they won’t get pinned, or find me a coveted place on a food-porn site.

Playing with a photo from St. Lawrence Market

I played with Sagelight to turn a regular photo from the market into this. I think it’s fun.

I think it’s time to give myself permission to enjoy the journey again. To share “imperfect’ content. To believe that there are others out there who want to read and chat, even if there’s no recipe at the end.

And it’s time to re-examine the journey itself. Last week’s post is a great example of that journey. I’ll continue to explore the recipes in the Mennonite Treasury, sharing the hits and misses (I’m sure there will be many). I’m also going to take more pictures, not of properly lit finished dishes, but of places I go and things I see. I’m slowly going to get back to why I started this blog in the first place. And I’d be honoured if you’d come along on the journey with me.

*** Want to join me on the journey? Pop over and like the My Edible Journey Facebook Page. Or click here to sign up for updates via Feedburner ***

7 thoughts on “Where is the journey?

  1. Jennifer

    I’ve been reading your blog for over a year now, and I really love this post. I prefer to see more of the ‘real’ stuff…as opposed to the polished and perfect 🙂 Thanks for keeping things real!

  2. kygal97

    I second Jennifer’s comments and the “conversation” is what I found refreshing with your blog when I found it. That, and you’re somewhat local and what I could relate to. Follow your heart…:-)

  3. Sarah | (Cooking for) Kiwi & Bean

    Yes! More important to be real than perfect. Lately I’ve been posting iPhone pics of food for some of my posts, because it lets me share recipes much faster than if I wait for the right light to take “proper” photos…and it feels like that was what my blog was for in the first place…sharing recipes, not fussy images. Keep writing and we will all keep reading 🙂

  4. La Cuisine d'Helene

    I enjoyed reading this post and I know how much time is involved in sharing in social media. You should blog because you like it and still share a recipe that you love, even if you think the picture is not perfect. Recipes are worth sharing with your readers.


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